The effects may relate to the discomfort of the dissonance itself or the defense mechanisms a person adopts to deal with it. Read on to learn more about cognitive dissonance, including examples, signs a person might be experiencing it, causes, and how to resolve it. Cognitive dissonance is a psychological phenomenon that occurs when a person holds two contradictory beliefs at the same time. Cognitive dissonance is the fundamental coping mechanism that people abusing drugs use throughout their active addiction and can often follow them into recovery. The defense mechanisms that someone places around themselves to keep cognitive dissonance at bay need to be addressed to start the recovery process.

• They further presupposed that participants would be driven to reduce the dissonance by justifying their behavior.
• Friends and relatives who learn that an addict holds a negative view of drug (or behavior) and is motivated to quit may be surprised to learn of a sudden shift in preference for the drug.
• In the 1950s laboratory experiments on cognitive dissonance, participants had to complete a series of boring tasks.
• The heterotrait–monotrait ratio of validity, also known as the ratio of between-trait to within-trait correlations, is used to assess the discriminant validity of different constructs.

It may also be that damage to the insula will have a similar effect on the desire to use other drugs of abuse (for a review see Goldstein et al., 2009). These same regions underlie declarative memory—the memories that define an individual, without which it would be difficult to generate and maintain a concept of self (Cahill and McGaugh, 1998; Eichenbaum, 2000; Kelley, 2004; Setlow, 1997). Drugs’ capacity to act upon the substrates of declarative memory suggests that their impact on cognition is potentially extremely far-reaching. The neurobiological basis of mindfulness in substance use and craving have also been described in recent literature40.

GENES, DRUGS, AND COGNITION

Enhance wellbeing with these free, science-based exercises that draw on the latest insights from positive psychology. A good example is the prospect of embarrassing ourselves in front of others, such as by forgetting our words during a speech. However, after further thought, we may decide that it does not matter what others think of us cognitive dissonance and addiction and can thus reduce the dissonance. In fact, it is a psychological mechanism that helps us perceive our world (and our place in it) consistently. It is a mechanism that alerts us when we are not acting in line with our beliefs, attitudes, or plans. Cognitive dissonance leads to the motivation to reduce the dissonance (Festinger, 1957).

The these platforms have an impact on the entertainment industry, and these factors contribute to the success of these platforms [31,32]. While research has focused on the light side factors that influence user engagement and retention, the research on the dark side of discontinuous usage intention of pan-entertainment mobile live broadcast platform users is in a research gap. Therefore, more research is needed on the specific antecedents that drive discontinuous usage intention of users of pan-entertainment mobile live broadcast platforms. This study has several limitations that should be considered when interpreting the results. First, other potential factors contributing to discontinuous usage intentions among pan-entertainment mobile live broadcast platform users were not examined.

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While this study gives us some interesting insights into how we will adjust our thoughts to create a more comfortable mental state, how does this theory actually play out in the real world? One area of human behavior where we can see examples of cognitive dissonance at work is the arena of addiction and addiction treatment. The introduction to the survey emphasized the importance of the participant’s contributions to the study and their role in advancing the field of pan-entertainment mobile live broadcast platform research. The participants were informed that their responses would be used solely for academic purposes and would not be shared with third parties. The anonymity and confidentiality of the study were also guaranteed, with no personal identifying information collected.

One of Leon Festinger’s early studies of cognitive dissonance investigated a cause of dissonance, and how people try to decrease or eliminate that feeling. Cognitive deficits following prenatal exposure to smoking may reflect structural brain changes. In one study, prenatally exposed adolescent smokers had greater visuospatial memory deficits in conjunction with changes in parahippocampal and hippocampal function compared with adolescent smokers not prenatally exposed (Jacobsen et al., 2006). Brain imaging of adolescent smokers and nonsmokers who were prenatally exposed to smoking has revealed reduced cortical thickness (Toro et al., 2008) and structural alterations in cortical white matter (Jacobsen et al., 2007).

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Since cognitive dissonance often naturally occurs after a decision such as a purchase, this is what questionnaires have focused on. They further presupposed that participants would be driven to reduce the dissonance by justifying their behavior. Since participants in the $20 condition had a more substantial justification (higher pay) already, they were further assumed to perceive less dissonance than those in the $1 condition. Festinger and Carlsmith (1959) conducted one of the first studies examining cognitive dissonance. We may perceive dissonance when we engage in a new behavior (e.g., when we decline an invitation to an event we usually attend in order to protect our leisure time).

Moreover, the literature has widely documented the negative effects of user addiction on cognitive dissonance [90,91]. Pan-entertainment mobile live broadcast users experience information overload, service overload, and user addiction, leading to cognitive dissonance and resulting in discontinuous usage intention. Homogeneous content domain overload and heterogeneous information impact contribute to cognitive dissonances, such as anxiety, guilt, and regret, while the platform’s functions may exceed individual cognitive and processing abilities.

Cognitive Dissonance and Addiction Behaviors

While data collection is a necessary aspect of AI-driven systems, it is equally important to implement technical measures to prevent unauthorized disclosure of personal information, thereby preserving the privacy of users. Self-efficacy has a moderating effect on the relationship between information overload and cognitive dissonance among users of the pan-entertainment mobile live broadcast platform. It is similar to the cognitive model of emotional disorders proposed by Beck9. Additionally, this model acknowledges the contributions of social cognitive constructs to the maintenance of substance use or addictive behaviour and relapse1.